Interview with Dawn
In 1999, Dawn Schenkel created Premier W.E.D. with a deep passion to make events as layered and dimensional as the persons standing with in it. Adopting the philosophy “We Turn Fantasies Into Memorable Realities” has allowed Dawn to be part of some of the most treasured moments in her clientsʼ lives and she strives to stay current with out losing a sense of tradition. Dawnʼs background in non-profit events and fundraisers allows her to be practical with logistics and ensures a budget-minded approach, even as she is passionately pursuing her ideas that are chic and glamorous in their creativity. She is a true designer and one of very few wedding and event planners who handle all of the design in house and then delivers to the subcontracted vendors to execute. This sets her apart from her competition but also establishes a trusting relationship with her clients. Dawnʼs eye for all things fresh and new, as well as her unfailing sense of humor and infectious personality, has landed her coveted spots and awards in many magazines, national wedding websites, a consultant on a major network television show and ABC and Fox News features. Premier W.E.D. is proud to be a member of The International Special Events Society (ISES), The Nashville Wedding Planners Group, and a selected member of the National Association of Professional Women. By surrounding herself with high-quality and reputable vendors, Dawn insures that Premier W.E.D. offers impeccable, luxurious service. As a wife and mother of two, she has been able to grow Premier W.E.D. into an impressive and extraordinary event planning company.
Brittany, Events Director
Brittany attended the University of Tennessee and graduated in 2007 with a Bachelors of Science Degree, Biochemistry & Cellular and Molecular Biology. With such a scientific background, Premier W.E.D. has provided Brittany the perfect outlet for her creativity. Southern at heart, Brittany loves that Nashville is the perfect mix of small town manners and big city glamour. Having a kind spirit and an unmatched sense of style has helped her excel in her field and allows her to accommodate all types of clients. She helps bring a touch of the south to the Windy City when assisting with that office!
Tyler, Events Manager
Tyler is a graduate from Belmont University with a degree in Business Administration. She was the recruitment director for Phi Mu Sorority and handled all events and details for over 200 ladies. Her final year at Belmont involved an event management course as well as an event planning course that eventually led her to pursue a career in the subject. Tyler took an internship with Premier W.E.D. during her final semester at Belmont University where she studied directly underneath Dawn’s guidance. Later, working her way up in the company to hold an Event Manager position, Tyler exceeds in client relations and is involved in all client contracts to assure their success and provide the level of personal service that Premier W.E.D. is known for.
April, Chicago Events Director
April, is a Michigan native and 2012 Cum Laude graduate of Northeastern Illinois University. She has been in the beauty industry for over 15 years as a Lifestyle Model and since 2010, a Makeup Artist and owner of April Strong Artistry. She has also been in the event planning industry for the Chicagoland area since 2007 working with companies like Zoom Advertising, Red Frog Events, JACO Inc. and of course Premier W.E.D. Some of April’s work has been seen in Seventeen Magazine, Teen Prom Magazine, Groupon, Amway, The MacDuggal Runway and Party Time Formal catalogs. April experience spans into the pageant industry as a competitor and a local and state pageant assistant. Her most recent accomplishment was placing 1st Runner-Up to Miss Illinois USA 2014. She was also 1st Runner-Up to Miss Illinois America 2010, and some of the titles she has held include Miss International USA 2007 and Miss Chicago 2010. April is the director of the Premier W.E.D. Chicago Office and assists Dawn with vendor and client relations.
Bridget, Events Director
Bridget is from Rockford, Illinois and is a graduate of Belmont University with a degree in Design Communications. She has experience in product packaging, print layouts, and design. Bridget has worked banquets and events at a prestigious golf course in Rockford, IL for 5 years which led to her interest of event planning. She also works with the Nashville Sheraton as one of their revered concierges. She loves that Premier W.E.D. is a planning firm with locations in both her University town and also her home state. She loves a healthy lifestyle and has grown to love all things “southern”! Bridget’s patience and tenacity has proven a huge strength when handling Premier W.E.D.’s luxury clients.
Joanne, Director of Events
Joanne was born in Nashville, TN and attended The University of South Carolina and Tusculum College – graduating with a Bachelor of Science in Organizational Management and Marketing. She spent over 12 years in customer service and public relations before joining the Premier W.E.D. team. As the veteran director with the company, Joanne has traveled the Southeast helping Premier W.E.D. execute flawless events. Her professionalism, perfectionism and southern charm has reassured many clients as their day draws near. She feels honored and considers herself blessed to be an integral part of a clientʼs wedding or event.