In 1999, Dawn Schenkel created Premier W.E.D. with a deep passion to make events as layered and dimensional as the persons standing within it. Dawnʼs background in non-profit events and fundraisers allows her to be practical with logistics and ensures a budget-minded approach. She is a true entrepreneur always searching for ways to improve the impeccable service her company provides. Premier W.E.D. has landed coveted spots and awards in many magazines, national wedding websites, a consultant on a major network television show and ABC and Fox News feature. Dawn is proud to be a former Board Member and current general member of The International Live Events Association (ILEA) where she created an on going event in Nashville called The Box Truck Battles. She is a selected member of the National Association of Professional Women and other local organizations that give back to Nashville. As a wife and mother of two, she has been able to grow Premier W.E.D. into an impressive and extraordinary event planning firm.

Fun Facts:

  • Loves bubblegum! True old school bubble gum
  • Constantly meets celebrities and doesn’t know who they are
  • Got to study production of New York’s Fashion Week in New York on site
  • Created this business before cell phones were smart and Google was a year old and before websites, much less social media, existed.
  • Has a 6th sense that is a bit creepy
  • Spent a week on her 30th birthday at Paisley Park with Prince and other artists
  • Has had a baby named after her
dawn premier team member - Premier W.E.D.


About Dawn

  • “Our wedding was truly a magical experience with minimal stress due to Premier W.E.D. Dawn, and her team kept us organized, identified fabulous vendors (especially photographer, paper vendor, makeup and hair and florist), ensured we met deadlines and suggested a venue and created an experience that the bride and groom said exceeded their expectations! Dawn and her team felt truly like family. I was out of state, as the MOB, and I could not have done this without Premier W.E.D. Dawn listens to her clients, achieves a reasonable budget by working with us to establish our vision while maintaining costs. I am a professional and Dawn is certainly one, which was essential to this process. Her experience spoke for itself during the process. I wish I had hired Premier W.E.D. before we chose the venue, but she, her team and vendors created the wedding we had hoped for.”

  • “Hiring Dawn and her team was the most important (and best) decision I made for my wedding. I truly don't have enough adjectives to describe how amazing Premier WED is. Dawn can work with any bride, any vision, and any amount of direction to make your wedding perfect. She also connected me with phenomenal vendors who had the same high standard of service (and kindness) as she did. She really goes above and beyond. I only have the best things to say about his organization. My wedding was beyond anything I could have dreamed of or thought of myself because of Dawn. And because of her and her team, the day ran smoothly with zero stress or hassle for my family and me.”

  • “WOW!!! Dawn is a ROCKSTAR! For her to come into our wedding plans at the very last minute and for Mother- Nature to throw us all into a "tail-spin" Dawn raised to the challenge and worked her butt off! I cannot thank her and her Team enough. We just wish we would have met her earlier. I would actually hire her for any important Party or task! Thanks again you are a true Champion!”

  • “Dawn and her team were absolutely amazing planning our son’s baby shower! Great service and she was so hardworking! She exceeded my expectations, and she made my special day perfect and stress-free!! It was so perfect it as featured in People Magazine! I highly recommend her!!”

  • “The Premier W.E.D. team led by Dawn is the best in Nashville! They have strong relationships with all of the best vendors and service providers in town and work flawlessly as a team to create the perfect wedding day. The Premier W.E.D. team is very organized, and they are not afraid to give you an opinion which is super helpful when there are many decisions to be made during the planning process. We are so pleased we selected Dawn and Premier W.E.D. to do our 'day of directing' and highly recommend!”

  • “Dawn and her whole organization are top notch! She took an idea I had for a 50th birthday party and blew it up in an amazing way. She is so good about the small details and making everything better. She is extremely organized, and the event was put on without a hitch! I highly recommend her, and she will definitely be coordinating both of my girls' weddings when the time comes!”